This policy memo analyzes the use of China's soft power, with a particular focus on "discourse power" as a key tool for expanding China's global influence. Culture is recognized as a central element of China's strategy, and the country uses media, education, art, and other areas to strengthen its position in the world. The policy memo explores how China seeks to shape global public opinion and surpass Western influence, including its strategy for managing the digital space.

This document was created within the project ,,Countering Chinese Influence in Southeast Europe", implemented under the coordination of ESTIMA, in cooperation with CeMI and three other partner organizations in Albania (Albanian Institute for International Studies), Bosnia and Herzegovina (Transparency International), and Serbia (Foundation BFPE for a Responsible Society).